AI-Powered Retail Engagement: How Braze Unlocks Zero-Party Data & Omnichannel Loyalty

Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins t…