Secrets Behind Famous Retail Success! Two Customers: Human + AI, 6% Checkout Lift, 21k Weekly Signal

Julia Paulsen, Director of Ecommerce Nordics at Elkjøp Nordic (part of Currys plc), unpacks how to win when your store has two customers: the human and the AI assistant. We cover data quality, MACH, omnichannel execution, and the culture that turns OKRs into commercial outcome…