NRF Europe Preview: Sephora Keynote, Apple + Adyen Payments, Store Tours, 15k Attendees

What to expect at NRF 2025: Big Show Europe—keynotes, payments, tours, and how to work the floor.NRF’s first Retail’s Big Show Europe (16–18 Sept, Paris) is almost here. Jill Dvorak, NRF’s SVP of Content, walks us through the theme “Retail Together,” the Sephora opening keynot…