Why Twilio Says Personalization Is Broken | NRF APAC 2025 Debrief

Live from NRF APAC, The Retail Podcast brings you exclusive access to Twilio’s 2025 State of Customer Engagement Report. This isn’t theory—it’s what leading global brands are actually doing on the ground.We unpack:Why 82% of brands think they personalize well—but only 16% of c…