Brick-and-Mortar CAC • Aesop’s $2.5B Playbook • DigitalFirst Meets Store Staff • Marketplaces

Customer-acquisition costs exploded online. Smart brands are responding with bricks, data—and a dash of theatre.⚡️ What we tackle in 20 minutes​Physical retail as the new CAC – DTC brands discover rent can be cheaper than Meta ads when the store becomes a stage.​Aesop’s $2.5 b…