Archive / The Retail Podcast
Is AI recommending your brand? Ben Jeffries on creator-first AEO (YouTube Festival London 2026)
15 October 2026By Alex RezvanToday
PodcastAI
Shoppers are asking AI assistants what to buy, and those answers cite YouTube videos. Ben Jeffries, co-founder of Influencer.com, explains creator-first AEO, the sports-brand test, and why content now has to work for shoppers and for AI. With Alex Rezvan, Host of The Retail Po…