NRF APAC 2025: Retail’s New Frontier with Jill Dvorak and Ryf Quail

Alex Rezvan from The Retail Podcast sits down with JillDvorak, SVP of Content at NRF, and Ryf Quail, Managing Director of NRF APAC.

Recorded live from NRF APAC 2025 in Singapore, this conversation explores why the next generation of consumers is not just arriving—they’re here and reshaping retail in profound ways. Discover how retailers can navigate the challenge of catering to a generation that shops with individuality, ethics, and personalvalues at the forefront. From record-breaking attendance to groundbreaking trends in partnership, innovation, and global collaboration, hear firsthand insights from two retail thought leaders who are at the heart of transformingthe industry.

Key Topics Discussed:

Next Generation Shopping Behaviors (Gen Z & Alpha)

Ethical and Value-Based Retail

Record-breaking NRF APAC Conference Highlights

Future of Retail: Buy vs. Build

Trends in Retail Innovation and Partnership Strategies

Insights from NRF’s global expansions (U.S., APAC,Europe)

Featured Guests:

Jill Dvorak, MBA – SVP Content at NRF, RetailEnthusiast

Ryf Quail – Managing Director, NRF APAC

Host:

Alex Rezvan – Founder and Host, The Retail Podcast