Nike Sales Decline and the Prime Day Rush | Jill Dvorak, NRF
Today12 October 2026Alex Rezvan9m 14s
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Jill Dvorak, SVP Content at NRF, on Prime Day, Walmart's $300m bulky-item hub and the Nike sales decline in China. Is early discounting growing holiday demand or just moving it?
Alex Rezvan, Host of The Retail Podcast, and Jill Dvorak, SVP Content at NRF, cover the week's five US retail stories: the Amazon vs Walmart holiday race, Target's plan for more than 30 new stores in 2026, Mattel taking its toy brands into water parks, and Nike's Greater China revenue falling 22% reported (26% currency-neutral) in Q1 FY27.
Sources: JobsOhio / REDI Cincinnati (28 Sep 2026); Target Corporate (5 Mar 2026); NIKE, Inc. Q1 FY27 results (Oct 2026).
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