Is Email Dead? Debunking the Myth with Ben Jackson, Klaviyo MD EMEA

Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from siloed martech stacks to missing content workflows—and how Klaviyo’s new Customer Hub and AI agent aim to solve them.

Timestamp

Chapter title

00:00

Intro & why email still matters

00:27

Conferences, Klaviyo booths & today’s agenda

00:58

Meet Ben Jackson

01:17

Myth‑busting: “Email is dead”

02:24

Multi‑channel done right

03:31

Tech vs. process bottlenecks

05:10

Regional channel preferences

06:24

Community as growth engine

07:33

Klaviyo’s AI approach

09:19

Unified data superiority

11:23

Too much first‑party data?

12:12

Common retailer mistakes

13:24

Coming CRM curve‑balls

14:07

Consumers’ value exchange

15:31

Introducing Customer Hub

16:16

What’s holding CMOs back

17:54

Final insights & outro