How Retailers Can Win the Battle Against Returns with ReturnPro CEO Sender Shamiss

Returns are costing retailers nearly $900 billion annually—and the problem is accelerating.

In this episode, Sender Shamiss, CEO and co-founder of ReturnPro, joins The Retail Podcast to expose the operational chaos, financial impact, and future-facing solutions around retail returns.

We explore why returns are no longer a back-office issue—but a strategic lever that can drive or destroy margin. From brand protection and machine learning to reverse logistics and customer trust algorithms, Shamiss offers a blueprint for how retailers can take control of the returns crisis.

Key topics include:

Why bracketing and e-commerce are fueling unsustainable return rates

How forward-thinking brands are reducing return fraud

What every retail exec should know about post-purchase operations

The rise of trusted customer algorithms and “keep-it” logic

Why returns policy now dictates customer loyalty

The coming rise of the Chief Returns Officer

Key topics include:

Why apparel and e-commerce are fueling a returns crisis

How retailers can shift from defense to offense on returns

The role of machine learning in solving returns complexity

The hidden cost of return fraud—and how to fight back

Why clear returns policies are now a key sales driver

Visions of a future Chief Returns Officer

Enjoying the conversation?

Follow The Retail Podcast and leave a five-star review if you believe smarter retail is the future. 🚀

Enjoying the show? Follow The Retail Podcast and leave us a five-star review to help bring smart retail conversations to more leaders worldwide.

Events mentioned:

NRF 2025

Manifest

Shoptalk

Reverse Logistics Association Conference

Retail, Returns Management, eCommerce, Reverse Logistics, Supply Chain, Retail Innovation, Customer Experience, Retail Operations, Sustainability, Fraud Prevention