How Accessibility Impacts Bounce Rate, Basket Value, and Brand Trust

Retailers talk about UX. They talk about conversion. But too many still ship digital experiences that a huge part of the population simply can’t use.

In this episode of the Wonderful Retail Podcast, Marion Ranvier (Executive Director, @Contentsquare Foundation) explains why digital accessibility is not a marginal issue—and why it directly affects conversion, retention, brand trust, and revenue.

Marion breaks down:

The real scale of accessibility needs (and why the web still fails users)

What “inaccessible checkout” actually looks like in the real world

Why accessibility gaps are often execution problems, not “awareness” problems

How to build a credible 90-day accessibility plan (audit → training → prioritization → transparency)

What businesses can measure today to connect accessibility to ROI

Why inclusive design often becomes “standard UX” for everyone (the TV remote control example)

Where AI + inclusive user testing can move accessibility forward—if foundations are accessible first

If you build or manage ecommerce experiences, this is the episode that forces a hard question:

What revenue are you losing because users can’t complete your journey?

Guest: Marion Ranvier — Executive Director, Contentsquare Foundation

Topic: Digital accessibility, ecommerce checkout, compliance, UX execution, ROI, AI + inclusive testing

#DigitalAccessibility #Ecommerce #UX #Retail #Inclusion #ConversionRateOptimization

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