Friction Vs Reward with CEO of Uncrowd & Author Richard Hammond

Richard has been in the retail industry for approximately 35 years, from stores to authoring the best-selling retail manual Smart Retail, which is currently in its 4th edition and is available in 22 languages. In 2018, Richard and his co-founder embarked on building the next generation of customer analytics through their start-up Uncrowd.uk and is also an advisor to NearSreet.

In this episode we cover the below and much more:

NPS Vs Analytics

New Normal or Not?

Cost Vs Choice Vs Effort

Personas Vs Mindstates

Choice Economy

And winning in retail!

Want to watch this episode on Youtube, well now you can: https://bit.ly/2NpzteI

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