Five Things Friday USA #1: Glossier’s TikTok Move, Adidas Superstar & Prime Day Insights

Alex & Jill Dvorak unpack key US retail stories: Glossier on TikTok, Adidas’ Superstar comeback, NRF Back-to-School data & Prime Day showdown.

⏩ Jump straight into it:

Welcome to our first-ever **Five Things Friday USA Edition!** Alex sits down with the brilliant **Jill Dvorak (SVP Content, NRF)** for a lively chat on the hottest US retail and commerce stories of the week:

🚀 **Glossier** launches on TikTok Shop, instantly scaling its 1M followers into a 1B-user shopping marketplace.

👟 **Adidas** taps megastars **Missy Elliott** & **Samuel L. Jackson** for an iconic relaunch of the Superstar sneaker—just as competitor Nike struggles.

🎤 **Cannes Lions Festival** shifts from big agencies to micro-creators; Jill reveals standout activations including Walmart Connect’s impressive presence.

📚 **NRF research:** Back-to-school shopping starts earlier as families brace for price impacts. Jill shares exclusive NRF insights on how tariffs and Prime Day impact spending.

🛒 **Amazon Prime Day** expands to four days, facing off directly with Walmart’s rival sale and Nordstrom’s Anniversary event. Early results show surprises, including the rise of Buy Now Pay Later.

🔗 Featured Sources & Resources:

- Glossier TikTok: https://www.tiktok.com/@glossier

- Glossier x TikTok Shop (FastCompany): https://www.fastcompany.com/91362270/glossier-is-joining-tiktok-shop

- Adidas Superstar Campaign: https://youtu.be/0i3ryZcv1PU

- NRF Back-to-School Blog: https://nrf.com/blog/back-to-basics-3-ways-the-economy-is-impacting-back-to-school-this-year

- NRF Economist Insights: https://nrf.com/media-center/press-releases/nrf-chief-economist-says-anxiety-and-confusion-from-tariffs-and-other-policies-are-causing-uncertainty

- Prime Day Insights (AdWeek): https://www.adweek.com/commerce/4-trends-marketers-should-keep-in-mind-heading-into-prime-day/

- Oasis (UK Adidas activation): https://oasisinet.com/

- MediaPost Analysis: https://www.mediapost.com/publications/article/407211/

#FiveThingsFriday #RetailTrends #Glossier #AdidasSuperstar #PrimeDay #NRF #Podcast #RetailInnovation