Five Things Friday APAC– Luxury Shifts, Honjok Retail, Vietnam’s Boom & More

Ryf & Laura join Alex to unpack five APAC headlines: China’s Shushu·Tong shakes luxury, Korea’s “honjok” solo shoppers rewrite store design, K‑beauty label Anua wins U.S. fans, Vietnam’s retail GMV rockets 37 %, and Laura talks about in on Yotpo’s pivot plus Gen Z’s debit‑first mindset.

🎙️ Episode overview

🔗 Links & sources

• Shushu·Tong Studio – https://www.shushutongstudio.com/about/

• Anua Skincare – https://anua.kr/

• Vietnam e‑commerce data – Shopee / Lazada 2024 reports

• Yotpo sunset announcement – yotpo.com/blog

• BigCommerce 2025 ANZ Online Shopping Report

🤝 Connect

Subscribe to the newsletter: RetailNews.ai/five‑things