AI-Powered Retail Engagement: How Braze Unlocks Zero-Party Data & Omnichannel Loyalty

Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins the mix, and loyalty lift when zero-party data fuels real-time journeys.

Key Topics

Composable vs monolithic engagement stacks

Zero- vs first- vs third-party data: what drives lifetime value

Privacy-by-design and GDPR compliance without paralysis

AI orchestration that tunes channel, content, and cadence per user

Future retail ecosystems: planning law shifts, retail-media in-store, and AI-driven associate tools

Guest Bio

James Herridge-Leng spent two decades scaling tech giants before steering Braze’s global partnerships. He helped brands like Deliveroo, ASOS, and Estée Lauder turn data into moments that matter.

Resources & Links

Braze Customer Engagement Platform → braze.com

2025 Consumer Engagement Review → braze.com/research

Cannes Lions, VivaTech, Shoptalk appearances → braze.com/events

Calls to Action

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Estimated reading time: 4 min.