technology
YouTube
Mentioned in 7 items.
podcast · 15/10/2026
Is AI recommending your brand? Ben Jeffries on creator-first AEO (YouTube Festival London 2026)
Shoppers are asking AI assistants what to buy, and those answers cite YouTube videos. Ben Jeffries, co-founder of Influencer.com, explains creator-first AEO, the sports-brand test, and why content now has to work for shoppers and for AI. With Alex Rezvan, Host of The Retail Po…
podcast · 13/10/2026
Boots Chief Customer Officer: Creators Are the New Beauty Counter | Charlotte Lock
Creators are the new beauty counter. That is how Charlotte Lock, Chief Customer Officer, Boots, describes where customers now discover products and find advice they trust.Recorded at YouTube Festival London 2026, just after Charlotte came off the main stage, this conversation …
podcast · 13/10/2026
YouTube Is Now Where Shoppers Decide to Buy, with Sophie Neary of Google
YouTube is no longer just where shoppers see your brand. It is where they decide to buy it.On the red carpet at YouTube Festival London 2026, Alex Rezvan, Host of The Retail Podcast, talks to Sophie Neary, Managing Director, Retail & Consumer Goods, Google. Where a retaile…
news · 22/09/2026
YouTube Moves Into the Living Room and Brands Follow
New Ipsos, Kantar and Oxford Economics data unveiled at YouTube Festival shows more than half of UK YouTube watch time now happens on TV screens, as the platform opens Creator Shows and Open Call to brands.
podcast · 03/07/2026
Wimbledon's Real Winners, Osaka's 350% Spike & Google's World Cup Ads | Five Things Friday UK
The retail marketing stories that matter this week: why the brands winning Wimbledon aren't the official sponsors, Naomi Osaka's 350% search spike, Charlotte Tilbury lands in Boots, and Google's Head of Agencies UK reveals the World Cup ads topping YouTube's leaderboard. Googl…
podcast · 03/07/2026
Wimbledon's Real Winners, Osaka's 350% Spike & Google's World Cup Ads | Five Things Friday UK
The retail marketing stories that matter this week: why the brands winning Wimbledon aren't the official sponsors, Naomi Osaka's 350% search spike, Charlotte Tilbury lands in Boots, and Google's Head of Agencies UK reveals the World Cup ads topping YouTube's le…
podcast · 03/10/2025
Shopify + ChatGPT Checkout, Walmart’s Bold Food Shift, Amazon’s New Grocery Play | Live Retail Recap
Retail is moving faster than ever—AI, private labels, and the holiday promo wave are reshaping how we shop. In this episode, Alex and Joe go live across YouTube, LinkedIn, and Twitch to unpack the week’s biggest stories:⏱️ Timestamps00:00 – Intro: First live broadcast00:40 – S…