technology
Mentioned in 2 items.
podcast · 29/07/2025
Is Email Dead? Debunking the Myth with Ben Jackson, Klaviyo MD EMEA
Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from si…
podcast · 17/06/2025
AI-Powered Retail Engagement: How Braze Unlocks Zero-Party Data & Omnichannel Loyalty
Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins t…