executive
Stuart Haselden
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news · 18/06/2026
Arc'teryx CEO Stuart Haselden: How the Brand Grew 5x Without Betting on AI
Arc'teryx CEO
At Shoptalk Europe, Arc'teryx CEO Stuart Haselden explained how the brand grew from $500m to $2.7bn in five years with no AI in the story - just vision, DTC control and an obsessive focus on the mountain athlete.