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P&G
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news · 02/07/2026
Coca-Cola, P&G, Coty, RMS Beauty: Retail Media Must Break Its Silo
At Shoptalk Europe 2026, leaders from Coca-Cola, Procter & Gamble, Coty and RMS Beauty argued retail media's next phase depends on consumer-first strategy, cross-functional planning and measurable business outcomes - not more ad inventory.