executive
Laure Kruithof
Mentioned in 1 item.
news · 02/10/2026
ARKET and Aroma-Zone: Stores Built on Trust, Not Spectacle
Retail has spent years turning stores into experiences. ARKET and Aroma-Zone are asking a more commercially useful question: does any of it actually make the customer relationship stronger? At NRF Europe in Paris, Jesper Magnusson and Laure Kruithof argued that physical retail…