executive
Julia Paulsen
Mentioned in 1 item.
podcast · 25/11/2025
Secrets Behind Famous Retail Success! Two Customers: Human + AI, 6% Checkout Lift, 21k Weekly Signal
Director of Ecommerce Nordics at Elkjøp Nordic (part of Currys plc)
Julia Paulsen, Director of Ecommerce Nordics at Elkjøp Nordic (part of Currys plc), unpacks how to win when your store has two customers: the human and the AI assistant. We cover data quality, MACH, omnichannel execution, and the culture that turns OKRs into commercial outcome…