executive
John Williams
Mentioned in 2 items.
podcast · 16/09/2026
Your Next Customer Is an AI Agent | Amplience Co-CEO John Williams on GEO, AEO and the Content Supply Chain
Co-CEO and CTO of Amplience
What happens to e-commerce when the internet is no longer built primarily for humans? John Williams, Co-CEO and CTO of Amplience, explains AEO and GEO, why the AI agent is now your audience before the customer, and why content creation is only a third of what the content suppl…
news · 16/09/2026
Your Next Customer Is an AI Agent. Is Your Content Ready?
co-CEO and CTO at Amplience
Amplience co-CEO and CTO John Williams explains why AI agents, structured data and content operations are reshaping retail discovery and margins.