executive
Holden Bale
Mentioned in 1 item.
news · 22/06/2026
Holden Bale: 88% of Retailers Have Deployed AI, Only 6% Can Prove It Made Money
Merkle Global Chief Strategy Officer
Merkle Global Chief Strategy Officer Holden Bale told Shoptalk Europe that 88% of enterprises have deployed AI but only 6% can prove EBITDA value, and laid out the five patterns separating real execution from performance.