technology
GEO
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podcast · 16/09/2026
Your Next Customer Is an AI Agent | Amplience Co-CEO John Williams on GEO, AEO and the Content Supply Chain
What happens to e-commerce when the internet is no longer built primarily for humans? John Williams, Co-CEO and CTO of Amplience, explains AEO and GEO, why the AI agent is now your audience before the customer, and why content creation is only a third of what the content suppl…