technology
Contextual commerce
Mentioned in 2 items.
podcast · 09/02/2026
Contextual Commerce Explained: How Retail “Runs on iOS”
Unified commerce is everywhere — but Pim Vijftigschild (Chief Commercial & Partner Officer at New Black) argues the next wave is bigger: contextual commerce.In this episode, we break down what “contextual” actually means in retail: capturing the interaction that leads to t…
podcast · 09/02/2026
Contextual Commerce Explained: How Retail “Runs on iOS”
Unified commerce is everywhere — but Pim Vijftigschild (Chief Commercial & Partner Officer at New Black) argues the next wave is bigger: contextual commerce. In this episode, we break down what “contextual” actually means in retail: capturing the interaction that leads to …