executive
Alex Baldock
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news · 25/05/2026
Alex Baldock on Currys, AI and Retail's Industrial Revolution
CEO of Currys
Outgoing Currys CEO Alex Baldock on why AI is the biggest general purpose technology since steam power, the retailer's 75% UK share in AI laptops, and how 'home of AI' translates to colleagues, SMBs, and stores.