retailer
Air Up
Mentioned in 2 items.
news · 24/07/2026
Air Up: From University Project to Innovative Consumer Brand
Air Up began as a student research project into neuroscience and has grown into an international consumer brand operating across 14 markets. Its scented water bottles use retronasal olfaction to deliver flavour without sugar, reshaping how consumers think about hydration and h…
podcast · 25/02/2025
🎙️ How air up® is Changing the Way We Taste Water – with Co-Founder Lena Jüngst
💡 Can scent trick your brain into tasting flavors?In this special Shoptalk Europe partnership episode of The Retail Podcast, Lena Jüngst, Co-Founder & Co-Inventor of air up®, shares how neuroscience, innovation, and product design are revolutionizing hydration. Lena will …