technology
AEO
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podcast · 17/04/2026
Zero-Click Shopping Is Here. Here's What Retail Needs to Do Before It's Too Late
AI is fundamentally changing how consumers search, discover, and buy.In this Asia-Pacific edition of 5 Things Friday, we explore the next wave of retail transformation:* The rise of Answer Engine Optimisation (AEO) and how AI search is replacing traditional SEO* Why zero-click…