technology
AEO
Mentioned in 2 items.
podcast · 16/09/2026
Your Next Customer Is an AI Agent | Amplience Co-CEO John Williams on GEO, AEO and the Content Supply Chain
What happens to e-commerce when the internet is no longer built primarily for humans? John Williams, Co-CEO and CTO of Amplience, explains AEO and GEO, why the AI agent is now your audience before the customer, and why content creation is only a third of what the content suppl…
podcast · 17/04/2026
Zero-Click Shopping Is Here. Here's What Retail Needs to Do Before It's Too Late
AI is fundamentally changing how consumers search, discover, and buy.In this Asia-Pacific edition of 5 Things Friday, we explore the next wave of retail transformation:* The rise of Answer Engine Optimisation (AEO) and how AI search is replacing traditional SEO* Why zero-click…