technology
Ad Inventory
Mentioned in 1 item.
news · 02/07/2026
Coca-Cola, P&G, Coty, RMS Beauty: Retail Media Must Break Its Silo
At Shoptalk Europe 2026, leaders from Coca-Cola, Procter & Gamble, Coty and RMS Beauty argued retail media's next phase depends on consumer-first strategy, cross-functional planning and measurable business outcomes - not more ad inventory.